Based in Berlin, Germany, Brian has been working in design retail for over fifteen years. He has filled roles as sales director for the former New York design emporium Moss; product manager for the Shop at Cooper-Hewitt, National Design Museum (part of the Smithsonian Institution); retail director for the renowned cultural brand and independent music label Ghostly International..
In 2009, he met Sruli Recht while on a press trip to Reykjavik and they have remained friends ever since. In 2013, Brian approached Sruli about starting a new company that would combine their experience in design.
Flavia is driven by a desire to make things real, and actualize abstract ideas into tangible captivating objects.
Of Swiss origin, she has 10 years experience in developing clothing, along with sales and production. During her studies in fashion design she began an internship at the studio of Sruli Recht in Reykjavík and, shortly after graduating, relocated to Iceland to continue working in the studio.
Flavia became Sruli’s studio partner in late 2010, and has been intimately involved in every project since, focusing in the last year on product design.
Sruli Recht is an Icelandic designer known for his innovative and inspiring designs, seamlessly blending advanced digital design and new experimental-tech with classic tailoring, drapery and couture methods and by applying or inventing uncommon material types in his products. Widely recognized for his unique style of radical clothing and product design, Sruli has received acclaim both commercially and critically.
Not easily classified, his works span fashion design, neo-tailoring, illustration and industrial design, film costume and fine art, and are produced from diverse materials. He continues to expand and blur relationships between schools of design, creating products whose dark, ironic and aggressive subtexts are a comment on social dis/function and sustainability and are instantly identifiable as his.